New Generation of Affluent, Cosmopolitan, Highly Educated Indian Americans & Expatriates Seek Indian Clothing for Comfort
In these days of high tech, global commerce and world travel, chances are that you have come in contact with young natives of India. They are the best educated young people that you can encounter in the halls of higher education centers all over the USA, Australia and many European countries. Education is their passport. Hard sciences such as math, accounting, engineering, medicine and others are their areas of expertise. No wonder that they are highly sought after. When HB-visas slap a quota on the number of high tech Indian workers who can come to the United States, firm leaders push, shove and lobby to bring them any way. When the laws get too tough, the same firms decide to outsource to them. Yes, they can get more done with less money. What it all comes down to is that these Indian professionals are at the top chain of the high tech world. To anybody else who envies their lot, they will tell you that the doors of education are open to everybody. But very few choose to enter them.
The morale of this story is that education is the best weapon. It is the sole equalizer that opens doors in most places. What goes to their advantage is that they are English-speaking. Who would predict that a former colony of England would embrace education with this kind of intensity to the point of becoming a power to reckon with? Most Indian parents teach by example. A lot of them show them that education is the only salvation of the country. Indian kids grow up in country that knows abject poverty. The only alternative is to break the cycle of poverty with the nuclear weapon and applied intelligence and education.
No wonder that most Indian Expatriates, Indian Americans are professionals who have a high standard of living. In the Bay Area of California, Fremont, CA, for example, Indian professionals form a formidable group. They are loyal to their culture, eat their foods and wear their clothes for comfort. If the young professionals dress like any western professional, their parents who are first generation or second generation indians still don saris, salwar kameez, choli, lehenga and other fancy,flowing clothes.
With enough disposable income, Indian Americans are good shoppers. While they can find most of their necessities in the Bay Area, a lot of them who live in small cities all over California and the rest of the country must depend on a small group of stores and businesses catering to their needs. They can't find tailors who can make alterations to their clothing. A lot of them have to travel to Berkley to find a good tailor to get the job done. Posh Indian cuisine is hard to come by in the Central Valley, for example. Realizing the needs for new shops, a new group of investors is building stores in the Central Valley to meet these needs
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