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Fashion Showcase Observer writes about the fashion industry issues

Knockoff Fashion Becomes A Huge Industry Thanks to Allen Schwartz, Owner of ABS

Mr. Schwartz is in a special category. He has been able to give consumers what they have been looking for. Retailers and shop owners have been able to make a few bucks from the less expensive creations too. Many buyers can not afford to buy the more pricey design clothes created by the hot and top designers. From the beginning of the prom season to the start of the wedding season, names of hot designers such as Vera Wang and countless others have been on students' and parents' lips. These consumers, shoppers have been taking copious notes of the Oscar ceremony. They look for dresses and gown that look like what they saw on stars such as JLo and Eva Longoria. For sure, there is a huge market that is underserved. The hot designers do not realize the buying power of this age group. They only target those who can afford $1500 to $2500 dresses and gowns. Hey, guys, not everybody is a star out there! There are those of us who have to work hard and save to afford things.

That is the market that Allen Schwartz has targeted with ABS. It has made him a rich man. His legion of young shoppers could not be happier.

This record year's High Home Equity Pushes Parents to Spend Freely on Daughters' Prom & Quincenera

On the big prom night, high school seniors want to look their best in their dream dress. Whether they have that extra cash to spend on the look-alike dresses they have seen on major celebrities such as Eva Longoria, Cameron Diaz, Halle Berry and Beyonce Knowles or whether they can get their parents to spend lavishly on them is something else. Promgoers want to look their best on this magic night they have been anticipating for so long. Most girls will tell you that they envy the little black dress Eva Longoria from "Desperate Housewives" wore to the recent Golden Globe awards. Who else to know better than Allen Schwartz of ABS, the reigning king of knockoffs? He will tell you that most young women watch the Oscars just to get inspired by the creations and couture. In one word, prom participants would like to wear gowns that Cameron Diaz, Gwen Stefani and Halle Berry wear. But these gowns do not come cheap. Now find the cheap ones. A lot of them can not affort a $4,000 dress or gown, but many of them will go gaga over a $300 to $1,500 dress or gown.
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