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Designers Want a Fashion Design Anti-piracy Act. How will It Work?

For sure, it is going to be a headache for major department stores. Copyright law protects a creator or original material. It protects songwriters and screenwriters for the creators' life plus 70 years. Clothing is not protected this way. So fashion designers are asking for a 10-year protection, based on boat hull statute. So nobody would steal the embroidered beige Elie Saab gown that Halle Berry wore in 2003. Vera Wang's yellow butterfly ruffles dress for Michelle Williams would be safe from being reproduced. Department stores want to continue to carry counterfeit fashion or knockoffs and originals. Both may have their own customers. After all, they want to sell. The consumers should make the calls. If there were no consumers wanting them, knockoffs would be eliminated. There is a market for them if you look at the figures obtained from ABS with Allen B. Schwartz, the king of Oscar Prom dresses. Dresses, clothes, handbags, shoes will be copied by foreign designers. How about the Chinese? Who will stop them from making great Oscar-knockoffs? They may justify their copying by saying that the so-called original designers must have gotten their inspirations from somewhere. They just happen to take their own inspiration from them. They, too, spend time researching fabrics, ideas and techniques. They are more interested in what the consumers want while providing it at an affordable price.

What will H&M, Zara, Gap and Banana Republic Do?

Customers may no longer be able to get their designer look-alikes fixes. They are not ready to spend thousands on a dresses which they will wear very irregularly. Allen B. Schwartz proves there is a market for those who are not interested in the splurge. A market does exist for those who can afford a $300 and up dress. Well, knockoffs have their shelf value. Many retailers will agree that more people buy the interpreted versions of fanciful, gorgeous dresses created by the likes of Gucci, Versace, Vera Wang, Zum Zum, Zac Posen, Diane Von Furstenberg, Narciso Rodriguez. If these high-profile designers and the Council of Fashion Designers of America have their way, a new anti-copying campaign will soon be launched all over the country. Who will be the beneficiaries and the losers? If a bill is introduced in congress to regulate fashion design, then consumers will be forced to buy the expensive designs. That means there will be a limited supply of the white slip wedding gown worn by Caroline Bessette Kennedy in 1996. Von Furstenberg's wrap dresses will also be in limited supply.